9 Ways To Boost Your Success As A Blogger

Here are 9 ways to boost your success as a blogger

If you would like to succeed, however, you've got to get out of your comfort zone and get the word out there. Start being an authority on your chosen subject. It’s all a part of  marketing and how to leverage  social media and blog commenting  to self promote.

1. Find a Niche

This little bit of advice is given frequently, however, a lot of newbie bloggers don’t take this advice to heart. Maybe they aren’t sure what to blog about or maybe because they don’t know what a niche is. Don’t worry; we’ve got your back.
Niche is defined as, “a specialized but profitable corner of the market.”

choose your niche for successful blogging

Photo by Clay Banks on Unsplash

If you would like to succeed, however, you've got to get out of your comfort zone and get the word out there. Start being an authority on your chosen subject. It’s all a part of marketing and how to leverage social media and blog commenting to self promote.
What we really mean when we say “find your niche” is to narrow your blog’s focus. Talking about anything and everything that comes to mind is great if you’re writing for yourself, but readers may find that chaotic and difficult to follow. What are you passionate about?

Go to a library or magazine shop and see what subjects are most popular

What readers really want is a collection of related and helpful articles on the same topic to help solve a problem or question.

Examples of niches include:

  • Online business
  • Dieting
  • Parenting
  • Finance
  • Beauty
  • DIY
  • Home Decor
  • Fitness
  • Web Design

While it’s true that there are blogs on practically every niche, the key to really having success as a blogger and hitting your target audience is to narrow your topic even further. Find a hole in the market and focus on that. This will reduce your competition while making you an expert in your niche.
Another example would be if you wanted to start a travel blog. Instead of focusing on travel in general, you might narrow your focus to a single country or city. That way, you become the number one go-to blog for people looking to visit that area. Sometimes we overlook the ideas that seem so obvious.

Blogging about your home town is a great example. What happens in the town, what are good places to go and why should people visit? You could give some history or a restaurant review. Often restaurant owners appreciate the publicity and offer discounts or even free meals as a thank you.

2. Don’t Be Afraid To Be Noticed

 

Promoting your own project on social media or among your family and friends is scary for many individuals. You don’t want to come across as spam or that you are bragging.

If you would like to succeed, however, you've got to get out of your comfort zone and get the word out there. Start being an authority on your chosen subject.

It is not a question of  tooting your own horn, which is unhealthy and not an endearing quality. There is a fine line that has to be achieved  a balance between self-promotion and humility. So as a rule of thumb bloggers and social media enthusiasts recommend that 80 % of your social comments and shares go to market different people’s works and 20 % of it promoting your own product/service.

3. Build on What Works

Experimenting is all a part of the process, so don’t be afraid to try something new. Start a new weekly blogging series, try placing ads, or start guest posting. We will cover more on this in future posts.  building-blocks-1563961_640

Use your website statistics and commenting functions to see how readers react to these new ideas. If you’re not seeing any indication of a reaction in your stats, poll your readers to see what they think.

Testing one thing here or there isn’t likely to hurt your blogging practice. Some of these experiments can lead to a huge increase in traffic. The good news is that you can always ditch the ones that don’t work.

4. “Above the Fold” Strategy

Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.

Since you only have a few seconds to make a good first impression and help readers find what they’re looking for, you want the most important information above the fold. For instance, people should be able to tell who you are and what you do without scrolling. If it’s not evident in your blogs title, it’s worth adding a tagline. If you want to draw attention to your call-to-action, that should appear above the fold as well.

Not sure how your website performs in this regard?  Send the test out to your friends or followers to see which information readers see as most important. View on your mobile phone. Don’t like the results? It’s worth rethinking your website layout.

5. Make Your Blog Sticky

Sticky is a term that means you’re encouraging people to return to or stay on your blog.For example, you would possibly link to a relevant article from your blog’s archives, by putting a hyperlink  in the content, you can also list further resources.  The concept is that these links link to your own content and offer readers a lot of in-depth info on the subject or a connected subject. Tell them about future blog titles that they may be interested in.jelly-babies-503130_640

As you do this, people are more likely to stick around and subscribe to your blog. Inviting readers to subscribe to your blog will also help make it sticky.

6. Look for Ways to Extend Your Blog

To get people to stick around and keep coming back, extend your reach outside of simple blog posts. This helps you reach more people who enjoy other forms of content and contact, and it keeps your blog from getting boring.

Examples of ways to extend your reach include:

  • Hanging around industry forums
  • Social media
  • Sending out newsletters
  • Starting a podcast series
  • Releasing videos

7. Create Quality Content

People have been saying it for years, and the saying still holds true. Content is king.

Without well-written and engaging content, your blog isn’t going to go anywhere. Yes, your blog design and your marketing tactics are important, but they’re practically useless if you don’t have quality content. People may come because of the marketing, but they’ll stay when you deliver great content that is interesting and informative

Pro tip:A “need” can encompass anything from teaching them something to providing entertainment. While blogging about yourself can have its benefits, you should always be focusing on solving the reader's problems first (whether they want a good laugh or are looking for advice). Satisfying their needs is what will drive readers to subscribe to your blog.

8. Plan Your Posts

Once a month plan out your posts. What type and media, topics and offers. Having a list of titles and keywords and what you are promoting will help with writing the blog. The plogs will be more focused and if you can tell readers about a future blog and indicate a date then they know they can come back to read an article that would be useful to them. There are lots of different blog types so put some variety into your posts.

A Content planner will help you see at a glance the post types. If you would like an example of a content planner we have an example that we would love to share

9. Use Images

A picture says a thousand words. Use images/videos/GIFs in the post to break up the text.
You may start with sites like pexels.com, pixabay.com or unslpash.com.

images improve blog success

Photo by Markus Spiske on Unsplash

There are many more but this will get you started with free, royalty free, images.  Don't use an image that is not royalty free. Why not be original and use your own photos. If your blog is about your city, for example, you have your subject on your door step and you just need to get out there with your digital camera or smart phone.

Take action start blogging, keep blogging

 

 

Susan Stokes

 

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