Experimenting is all a part of the process, so don’t be afraid to try something new. Start a new weekly blogging series, try placing ads, or start guest posting. We will cover more on this in future posts.
Use your website statistics and commenting functions to see how readers react to these new ideas. If you’re not seeing any indication of a reaction in your stats, poll your readers to see what they think.
Testing one thing here or there isn’t likely to hurt your blogging practice. Some of these experiments can lead to a huge increase in traffic. The good news is that you can always ditch the ones that don’t work.
4. “Above the Fold” Strategy
Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.
Since you only have a few seconds to make a good first impression and help readers find what they’re looking for, you want the most important information above the fold. For instance, people should be able to tell who you are and what you do without scrolling. If it’s not evident in your blogs title, it’s worth adding a tagline. If you want to draw attention to your call-to-action, that should appear above the fold as well.
Not sure how your website performs in this regard? Send the test out to your friends or followers to see which information readers see as most important. View on your mobile phone. Don’t like the results? It’s worth rethinking your website layout.
5. Make Your Blog Sticky
Sticky is a term that means you’re encouraging people to return to or stay on your blog.For example, you would possibly link to a relevant article from your blog’s archives, by putting a hyperlink in the content, you can also list further resources. The concept is that these links link to your own content and offer readers a lot of in-depth info on the subject or a connected subject. Tell them about future blog titles that they may be interested in.
As you do this, people are more likely to stick around and subscribe to your blog. Inviting readers to subscribe to your blog will also help make it sticky.
6. Look for Ways to Extend Your Blog
To get people to stick around and keep coming back, extend your reach outside of simple blog posts. This helps you reach more people who enjoy other forms of content and contact, and it keeps your blog from getting boring.
Examples of ways to extend your reach include:
- Hanging around industry forums
- Social media
- Sending out newsletters
- Starting a podcast series
- Releasing videos
7. Create Quality Content
People have been saying it for years, and the saying still holds true. Content is king.
Without well-written and engaging content, your blog isn’t going to go anywhere. Yes, your blog design and your marketing tactics are important, but they’re practically useless if you don’t have quality content. People may come because of the marketing, but they’ll stay when you deliver great content that is interesting and informative
Pro tip:A “need” can encompass anything from teaching them something to providing entertainment. While blogging about yourself can have its benefits, you should always be focusing on solving the reader's problems first (whether they want a good laugh or are looking for advice). Satisfying their needs is what will drive readers to subscribe to your blog.
8. Plan Your Posts
Once a month plan out your posts. What type and media, topics and offers. Having a list of titles and keywords and what you are promoting will help with writing the blog. The plogs will be more focused and if you can tell readers about a future blog and indicate a date then they know they can come back to read an article that would be useful to them. There are lots of different blog types so put some variety into your posts.
A Content planner will help you see at a glance the post types. If you would like an example of a content planner we have an example that we would love to share
9. Use Images
There are many more but this will get you started with free, royalty free, images. Don't use an image that is not royalty free. Why not be original and use your own photos. If your blog is about your city, for example, you have your subject on your door step and you just need to get out there with your digital camera or smart phone.
Take action start blogging, keep blogging