Advantages of Having a gmail Account
Having a google account is a must have for any business as this gives you access to so many other tools that you need in your business. These tools include You Tube, Google Analytics, Google +, Hangouts and Hangouts Air, Google Drive, Google Maps…
Once you have recorded your short video (up to 15 minutes but 2-3 minutes is best) you can upload it to YouTube where it is hosted an you can then share the video. Choosing to make the video public also means that there is a possibility to earn money as the video is viewed.
Google Analytics will allow you to monitor your advertising streams or visits to your website so that you can see which campaigns are more successful and where you may need to adjust ads to make them more successful.
Google+ is a great Social Media and works in similar to Facebook but you can create different circles which can be useful.
Hangouts is a messaging service and Hangouts air allows you to have online meetings at which the participants can be seen and heard if you choose this option; it is a bit like a webinar. The meeting can be recorded too.
Google Drive is a great online place to keep documents, and to share documents, documents can be edited and amend, by those you invite, and you can track the changes and see you has made them, An alternative is Dropbox but I do not think it has this tracking facility, well not that I have found.
Google Maps allow you to put images on your Website and are very useful if you want your customers to visit you.
You can have a number of Google email accounts within your Google Account This can allow you to separate different areas of your business or indeed business and private mail.