Advertising in Facebook
Can more than 1 Billion people be wrong? Whether you are a Facebook Fan or not more than 1 Billion people use it on a regular basis. Billions of users are posting huge amounts of information on a daily basis, as well as photos and messages people are indicating what they like and what their preferences are, as well as who they are following.
With so much information readily available Facebook has become a great way to market a business, product or service. Facebook offers advertisers extremely targeted campaigns at very reasonable rates.
Facebook can use the information to provide a pinpointed targeted marketing platform, which an advertiser can find not only useful but also extremely profitable. Instead of taking a shatter gun approach that can be expensive, advertisers can define their target and home in to their audience in a much more cost effective way
Here are some of the Targeting options
- Geographical Location
- Marital Status
- Pages they like
- Brands they like
- People they follow
It is evident from the above categories that you can be very specific about the person you want to target with your adverts
It’s not hard to set up a campaign and you can specify a daily budget and a maximum spend, so you can keep a check on the your budget and test different images and copy until you get a high converting advert. There are a number of excellent training videos that can help you get a better understanding of how to create a campaign
Whether you love or loathe Social Media the fact remains that Facebook has a wealth of information, a huge client base and offers a great advertising platform
6th September 2014