Advertising in Facebook

Can more than 1 Billion people be wrong? Whether you are a Facebook Fan or not more than 1 Billion people use it on a regular basis. Billions of users are posting huge amounts of information on a daily basis, as well as photos and messages people are indicating what they like and what their preferences are, as well as who they are following.

With so much information readily available Facebook has become a great way to market a business, product or service. Facebook offers advertisers extremely targeted campaigns at very reasonable rates.

Creating an ad is intuitive and the system easy to use so that even a complete novice can find their around the system and get an advertisement up and running very quickly.20-social-media-icons

Facebook can use the information to provide a pinpointed targeted marketing platform, which an advertiser can find not only useful but also extremely profitable. Instead of taking a shatter gun approach that can be expensive, advertisers can define their target and home in to their audience in a much more cost effective way

Here are some of the Targeting options

  • Geographical Location
  • Gender
  • Age
  • Career
  • Marital Status
  • Hobbies
  • Pets
  • Pages they like
  • Brands they like
  • People they follow

It is evident from the above categories that you can be very specific about the person you want to target with your adverts

It’s not hard to set up a campaign and you can specify a daily budget and a maximum spend, so you can keep a check on the your budget and test different images and copy until you get a high converting advert. There are a number of excellent training videos that can help you get a better understanding of how to create a campaign

Whether you love or loathe Social Media the fact remains that Facebook has a wealth of information, a huge client base and offers a great advertising platform

Susan Stokes

6th September 2014

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