Creating a Blog – Part 2

Creating A Blog – Continuing on from Part 1

Blog Building

It is HIGHLY recommended that you set up a blog which you have total control and ownership of; you will to need the following tools to create your blog.

  1. Domain Name
  2. Hosting for the Domain Name
  3. WordPress
  4. An Auto Responder to capture leads

Domain Name

If you possibly get the dot.com as it is much more brandable (and memorable) than any other extension.

Think about word of mouth promotion for your domain. For that reason, try to avoid domains which are hard to spell,sound like something else, or have hyphens in them. Your domain should be something that one could hear and have no problem simply typing it in.

Alert No.2: Try not to get domains that are incredibly generic. You want to Brand You and rather than someone else’s site, don’t choose a domain name that can suggest the site is spam or a scam.

Although the name is important don’t over think it or spend too long making a choice; don’t get stuck on your domain decision. These things only cost $10, so it isn’t as if this is an irreversible decision.

Hosting

There are many companies selling domain names and most provide hosting too. If you are a beginner it is easiest to by the name and hosting from one company as this avoids the necessity to transfer the domain to a different host and although this is not difficult it may be better to avoid an added complication at this point. Lets keep it simple.

Alert No. 3: The companies will try to sell you other products and services: You don’t need the upsell products at this point. Once you have purchased your domain and hosting package the company will send you an email with the login details for your account and cpanel which will allow you to setup your site, users and install WordPress. Once this has been done you will login to the site via a login and the site can be modified and the blog can begin

The hosting provider than I am personally using for this website is Hostgator.

  • Other sites include
  • GoDaddy
  • Bluehost
  • WPEngine
  • Namecheap

With Bluehost, plans start for as little as $4.95/month. You also get a free domain name when you set up your account.

Their support is great and, in short, you really can’t go wrong with Bluehost, if you’re literally just get started and have no site traffic, then Bluehost is a good fit for you. If you’re willing to pay just a little bit more for a fully “hold your hand” approach while all the techie parts of maintaining your WordPress site are done for you then you may prefer..

  • WPEngine
  • WordPress

It used to be a fairly complex and manual process to install WordPress. And, no doubt, there are still many web hosting companies where this is the case. The good news is that today, this is essentially a non-issue.

You will find the WordPress software on your cpanel and it will install itself when you either click on the software or on the install option. If you have any problems or questions contact support who will be pleased to assist .The signup process only takes about two minutes and you’re done.

AutoResponder

One thing you’ll quickly understand is that, if you want to build your traffic and eventually make any money from your site, you need an email list.

Now, sending email newsletters and such is NOT something you want to try to run from inside of WordPress. This is one of those things that you really should outsource to a company who is in the email delivery business.

There are a number of them out there, but the one I have a ton of experience with and can recommend to you wholeheartedly is AWeber. These guys are awesome and lots of people use them. AWeber can be easily integrated with WordPress

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In Part 3 we will be looking at the WordPress setup, images, themes, layout, widgets and pluf-ins

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