Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks
Everyone with an online business should have at last one social media site. examples are Facebook, Twitter, Google +, LinkedIn, Pinterest and IBO Toolbox
They provide a very good arena for advertising your business, making business contacts and building your network. (Many individuals and businesses have more than one page; one for family and close fiends and others for business purposes; these are sometimes referred to as fan pages). Facebook also allows you to create groups which can be another great tool,
Social media helps you keep up to date with events and people as well as being a source of knowledge and a revenue stream. Wether you love them or hate them you need to have one for your online business. They will raise your online visibility and help draw customers to your business.
The down side is that once you start using them they can become quite addictive and you can be very busy but not productive.
Another great way to increase your online visibility is to make Videos and post them on You Tube. They do not need to be perfect videos and sometimes the short homemade ones are the best. You don't need expensive equipment and you can shoot them anywhere. If you have a smart phone recording is easy and they can then be uploaded directly to You Tube.
Here is a video I made by way of introducing myself to my subscribers